How Do We Book the Convention Center?

by | Dec 1, 2017

This may not yet be a pressing question for you this far before the con, but a lot of questions on this topic have come up frequently in previous years—so I thought it best to get this topic addressed early. If you have ever asked the question, “Why does the date for Denver Pop Culture Con keep changing?”, or “Why is there only one or two entrances when there are dozens of doors?”, then this post is for you. 

Some Background

Let’s begin with just a little background on the Convention Center and how we book it, because this is where the answers stem from for the rest of the questions.

The Colorado Convention Center is owned by the City of Denver and managed by the Denver Convention and Visitor’s Bureau, known as Visit Denver.

Visit Denver manages the booking of the center, and based on their open dates and times, offers us options for holding Denver Pop Culture Con for any given year.

Because Denver Pop Culture Con is so large, and the Convention Center is often booked out in pieces (some ballrooms, some floor space, etc.), it can be challenging for us to find a weekend when there is enough space available to accommodate the entire requirements of the con.

Why Do the Con Dates Change Each Year? 

Because we are limited to what’s available and offered to us by Visit Denver, we are unable to secure the same weekend each year, and our dates can shift as much as six weeks from one year to the next.

It doesn’t help that June is one of the most in-demand months of the year for Denver convention space, and so it seems we will never be sure of our dates for any given con until they are secured.

Because of this, you can expect the dates will be changing quite a bit in the next couple of years. None of this, unfortunately, is in our control.

Why Don’t You Book the Entire Convention Center? 

As you may know if you attended in 2017, we must share the Convention Center with other groups, some of which are larger than others, and we do not control this either.

While we have succeeded in making it feel like we had the entire center at our disposal for the past several years, 2017 made it obvious that we do not, because we did not have access to the same space we had enjoyed before. This is also something we cannot control.

For example, in 2017, if had we not taken the space for the dates that we did, there would not have been Denver Pop Culture Con in 2017 at all.

Again, we don’t govern this or have any say whatsoever about it. Furthermore, we have never been granted permission to rent the entire Convention Center, and it does not look like we will ever be granted that permission.

Why Are Entrances and Exits Limited?

We are not permitted to utilize another group’s space, nor are we permitted to use space we haven’t rented. So, in 2017, we could not use the front of the building near the Blue Bear because we had not (and could not) rent that space.

This was not designed or enforced by us, but rather a simple fact of scheduling and availability. By the same token, we must limit the doors we use to the spaces we rent, and we need to secure those entrances and exits, which is why they are limited in number.

Why Don’t You Move Denver Pop Culture Con to Another Venue?

People ask this question all the time and the simple answer is that the Colorado Convention Center is the only venue in the state that can hold an event as large as Denver Pop Culture Con. We could break the show up into smaller shows and look at other venues, but we are fans of The Big Show.

For Next Time…

I hope this helped answer some of the questions you may have had in the past, but as always if you have more questions or would like to suggest a topic for me to cover, feel free to write them in the comments below, post them on our Facebook, Instagram or Twitter pages, or send them to

Keep an eye out for our next post coming in a few weeks. I’ve invited Denver Pop Culture Con Programming Director Bruce MacIntosh to write a guest post that clearly explains, once and for all, what we mean when we say “con programming.”



  1. rob rodriquez

    some seating would be very appreciated, sitting on the ground to eat especially in costume is a struggle

    • Tara

      Rob, thanks for the suggestion! Just so you know for next year, there is panel room seating downstairs and a whole food court of tables upstairs that takes up an entire hall of the Convention Center.

  2. John Gardberg

    What about the Gaylord?

    • Tara

      John, the Gaylord is beautiful, but only about 1/4 of the size of the Colorado Convention Center.

  3. Brian

    I’m not sure of the exact size of it compared to the CCC, but the Budweiser Events Center in Loveland holds some large events there.

  4. Brian

    I guess the more specific location I was thinking of is The Ranch – Larimer County Fairgrounds.

  5. Makenzie lopez

    I feel like you guys did amazing! It was second year at Denver Pop Culture Con and it was the best!! Keep it up!!

    • Tara

      Makenzie, thank you so much! We look forward to seeing you this year 🙂

  6. K

    We loved the last two years we were able to attend. But there is one piece of information lacking on your site and I will have to obtain it elsewhere. I couldn’t find the physical address for the convention center.

    Could you please list the physical address somewhere? I searched the word “address” and the search did not return anything relevant.

    Thank you. Please keep up the good work overall!

    • Tara

      Hi, K. The address is: 700 14th St. Denver, Colorado 80202

  7. Jane Laughlin

    Is it possible to get gift cards or vouchers for the vendors or event?

    • Tara

      Jane, unfortunately Denver Pop Culture Con does not offer gift cards or vouchers. And we’re unaware if you exhibitors/vendor do.

  8. Kevin

    Will the 2018 Comic Con include the large atrium lobby along 14th street (blue bear side)?

    • Tara

      Kevin, yes. We will have the Blue Bear side this year.


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